General Motors Co. appears to be sticking to its guns more than any other domestic automaker when it comes to full-size pickup trucks.
Upon releasing the first specifications for its new 2014 Chevrolet Silverado and 2014 GMC Sierra on Monday, the Detroit-based automaker said it will continue to rely on its V8 engines to pave the way for the vehicles.
![Gallery preview]()
DETROIT- General Motors Co. appears to be sticking to its big guns more than any other automaker when it comes to full-size pickup trucks.
Upon releasing the first specifications for its new 2014 Chevrolet Silverado and 2014 GMC Sierra on Monday, the Detroit-based automaker said it will continue to rely on its V8 engines to pave the way for the vehicles.
Officials said about 90 percent of consumers last year opted for a V8 engine in their trucks, and GM expects that trend to continue.
The new 5.3-liter EcoTec3 V8 engine alone is expected to account for 75 percent of full-size pickup truck sales.
“These are the backbone of the Silverado and Sierra lineups,” said Jeff Luke, GM full-size trucks executive chief engineer, during a conference call Monday afternoon.
The expected high-volume is why it will be the first option when the vehicle arrives in showrooms later this spring. The V8 engines will be an $895 option.
The 5.3-liter V8 is the first of three engine options consumers will eventually be able to choose from for the pickups. The other EcoTec engines are a 4.3-liter V6 and 6.2-liter V8, which GM will release specifications for in the coming months.
![Gallery preview]()
GM’s expectations for the V8 engines buck recent trends from its crosstown rivals Ford Motor Co. and Chrysler Group LLC -- the three main players in the U.S. pickup truck industry.
“The story right now is they’re both (GM and Ford) standing on their own philosophical direction that they think the market’s going to go and that the trucks should go in,” said Karl Brauer, editor in chief and CEO of TotalCarScore.com. “It’s interesting because GM’s in the minority here now.”
Brauer said while Ford and Chrysler are looking to turbocharging (EcoBoost), more V6 options and higher transmissions, such as an eight-speed for Chrysler, GM is continuing to stick with improving its V8 options.
During a sales conference call Tuesday, Vice President of GM U.S. Sales Operations Kurt McNeil said the "death of the V8 engine has been greatly exaggerated, at least to General Motors, thanks to technologies."
Ford, which has had America’s best-selling pickup for 36-straight years and America’s best-selling vehicle for 31 years, reports its 3.5-liter EcoBoost V6 represents about 40 percent of total sales for its F-150.
Chrysler’s Ram Truck brand also launched its new 3.6-liter Pentastar V6 engine, which can achieve up to 25 miles per gallon highway, with an eight speed transmission. It also continues to offer its 5.7-liter HEMI V8. Both engines, which Chrysler declined to release a breakdown of, offer a host of fuel-saving systems and first-in-segment technologies, including eight-speed transmission, stop-start and active aerodynamics.
GM’s all-new EcoTec3 engines were designed specifically for the needs of full-size truck customers. All of the new engines include direct injection, cylinder deactivation that “seamlessly” switch to four-cylinder mode to improve efficiency;" and continuously variable valve timing and other technologies.
GM officials said there will be engine improvements during the lifetime of the vehicles, but would not offer specifics or a time table.
“GM wants to stick with the V8 philosophy,” Brauer said. “I think they’re going for the more traditional truck buyer.”
The U.S. Environmental Protection Agency has certified the vehicles’ 5.3-liter EcoTec3 V8 engine to achieve up to 23 miles per gallon on the highway. The two-wheel drive versions will achieve 19 combined mpg – 16 city and 23 highway – and the four-by-four versions are rated at 18 mpg combined –16 city and 22 highway.
Jack R. Nerad, executive editorial director and executive market analyst at Kelley Blue Book, said the fuel economy improvements show further escalation of the “competitive war” in the highly-important full-size pickup segment.
![Gallery preview]()
“Fuel economy is continuing to be a major consideration in the purchase process, and the GM announcement indicates manufacturers are creating various ways to approach that critical technological challenge,” he said in a statement to MLive.com.
The improvements, according to GM, are 2 mpg higher than a comparative 2013 Ford and 3 mpg higher than some of Chrysler's Ram trucks.
Ford’s current F-150 with a 3.5-liter EcoBoost V6 and two-wheel-drive has a combined rating of 18 mpg and the four-by-four with the same engine offers 17 mpg combined, according to the EPA.
The 2013 Ram 1500’s most fuel-efficient engine option -- a 3.6-liter V6 with eight-speed transmission -- is rated at 21 mpg combined, including 25 mpg highway, according to the EPA. The V8 engines for the Ram four-wheel-drive options, according to the EPA, achieve about 17 combined mpg.
The 5.3-liter EcoTec3 V8 is SAE certified at 355 horsepower and 383 lb-ft of torque, with more than 300 lb-ft of torque available from 2,000 to 5,600 rpm for responsive performance under a broad range of real-world conditions.
The new pickups will be capable of towing 11,500 pounds with an optional max trailer package available on the new double cab. Without the package, towing rating is about 9,700 pounds for a crew cab powered by the mainstream V8 engine.
The 2014 Silverado regular cab will start at $24,585, including a $995 destination freight charge -- the same base price as the 2013 model. The 2014 GMC Sierra will have a manufacturer’s suggested retail price of $25,085, including the same destination charge.
![Gallery preview]()
Double cab and crew cab models for each vehicle will add to the base pricing. For Silverado, double cab will start at $28,610 and crew cab will be at $32,710. For Sierra, double cab will begin at 29,110 and crew cab will start at $33,210.
“(The base pricing) demonstrates our intention to compete aggressively and regain leadership in the full-size pickup truck market,” said GM spokesman Tom Wilkinson during the conference call.
Buyers of the full-size pickups also will receive a standard scheduled maintenance program for two years or 24,000 miles.
GM hopes the new pickups will help it gain ground on crosstown rival Ford, which has led the pickups industry for decades.
In 2012, Ford, the “pickup king” continued to lead the way in the full-size segment with a 38.5 percent market share, according to TrueCar.com. GM trailed with 35.8 percent – Chevrolet with 26.4 percent and GMC with 9.4 percent – and Ram Truck came in third with 17.5 percent.
The U.S. truck industry is significantly important to the Detroit Three for reputation, as well as revenue.
Led by an aging fleet, pent-up demand, a recovering housing market and new debuts, the U.S. full-size pickup truck market is expected to outpace the 14.5 percent sales growth of the entire auto industry through 2015.