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Chrysler unveiling new Ram 1500 ad campaigns in Detroit
Fred Diaz, president and CEO of Ram Truck Brand and Chrysler de Mexico, said the new ad campaign is the “start of a whole new chapter” in the history of the Ram truck brand, which Chrysler separated...
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How did a Ram pickup help Chrysler land Eminem for 2011 Super Bowl ad?
Chrysler Chief Marketing Officer Olivier Francois said one of the pickups was the reason he was able to get ''Lose Yourself'' and the Detroit-bred rapper for the two-minute 2011 Super Bowl ad. YouTube...
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Chrysler: New Ram 1500 ad campaigns designed to grow brand, Hispanic customers
How does an automaker separate itself in one of the most important U.S. vehicle markets historically dominated by its competitor? Simple. It moves ''Heaven and Earth.'' Or at least that’s what...
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Chrysler: Dodge, Ram brands both thriving three years after split
Three years ago, a recently post-bankrupt Chrysler made a controversial decision to separate its Ram trucks from Dodge. Some critics questioned the decision when it was announced in October 2009,...
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GM considers expanding Pontiac powertrain HQ
The 12-year tax abatement, plus three years for construction, would need approval from a state commission. In this Jan. 25, 2010 file photo, a General Motors Co. logo is shown during a news conference...
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Cadillac expands infotainment system to backseat with video games
A dual-play capability feature also allows one user to play a video game on one monitor while another user watches a movie or listens to the radio on the other, according to officials. The new remote...
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GM: Global public policy exec to head Cadillac
Ferguson, who joined GM in 2010 and is currently vice president for global public policy, will be responsible for marketing, brand management and advertising for Cadillac in markets around the world....
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GM partners with LivingSocial, New York fashion designer for Chevy...
Officials say the collection highlights some of the midsize sedan’s ''most striking features and colors,'' including clean lines, crisp shapes, and soft-touch materials and textures. Models display...
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Toyota recalls nearly 7.5 million vehicles worldwide
In the latest blow to the top Japanese automaker, the recall affects more than a dozen models produced from 2005 through 2010. Toyota Motor Corp. is recalling nearly 7.5 million vehicles worldwide for...
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GM: 13 new or redesigned Chevrolet models coming in 2013
When the 2014 Impala is released in the first-quarter of 2013, the oldest passenger vehicle in the Chevrolet lineup will be the Cruze, which was last redesigned for the 2011 model year. GM engineers...
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Ford: C-Max tops Prius to become America's most fuel-efficient plug-in hybrid
According to the Dearborn-based automaker, the vehicle achieves an EPA-certified 108 miles-per-gallon equivalent (MPGe) city rating and 100 MPGe combined rating. DEARBORN, MI- Ford Motor Co. Thursday...
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Is your car unique? Check out the world's most popular vehicle colors
PPG Industries breaks out the most popular colors in North America, Europe and the Asia Pacific region. AP File Photo White has claimed its second consecutive year as the world’s most popular vehicle...
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13 in '13: Chevrolet hopes new launches drive 2012 momentum into next year
Chevrolet expects momentum from its new models this year to carry into 2013, when it will release 13 new or updated models. DETROIT, MI- Chevrolet expects to drive momentum from this year into 2013...
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Car Tech: How new technologies will shape, reshape U.S. auto industry
Over the next week, MLive.com/Auto will explore new technologies expected to shape, and reshape, the U.S. auto industry through a new series called "Car Tech." The technologies range from windshield...
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Car Tech: Year of the diesel in 2013? 22 new vehicles expected
Robert Bosch, a global multibillion-dollar engineering and electronics automotive leader, anticipates more than 50 light-vehicle diesel models to be announced or released by 2017 in North America,...
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Photos: Chrysler shows off souped-up 'Moparized' vehicles for SEMA
The Auburn Hills-based automaker had six of the vehicles on display at the service, parts and customer-care brand's world headquarters in Center Line, including a Dodge Charger equipped with the SRT...
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Car Tech: How new wiper blades can help your car's fuel efficiency
When thinking about improving a vehicle's fuel economy, wiper blades probably don't come to many drivers' minds. But new wiper blade systems, which operate in a ''butterfly motion'' rather than the...
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Obama trumpets rebound of US auto industry in weekly address (video)
President Barack Obama is hailing the rebound of the U.S. auto industry, pointing to progress since his administration rescued General Motors and Chrysler. President Barack Obama campaigns at the...
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Chrysler, Mopar combine SRT Viper's V-10 engine with Dodge Charger for...
Officials with the Auburn Hills-based automaker and its service, parts and customer-care brand will display an excess of 500 parts at the trade show from Oct. 30 through Nov. 2 at the Las Vegas...
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Car Tech: Making safety sexy ... How your vehicle will make you want to be safe
In the next 10 years, officials expect those passive safety systems to become the last lines of safety defense, as the next-generation of in-vehicle safety technologies using cameras and radars become...
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