Ferguson, who joined GM in 2010 and is currently vice president for global public policy, will be responsible for marketing, brand management and advertising for Cadillac in markets around the world.
DETROIT, MI- General Motors Co. Tuesday appointed its top public policy executive, Robert E. Ferguson, as the first global brand head of its luxury Cadillac brand.
Ferguson, who joined GM in 2010 and is currently vice president for global public policy, will be responsible for marketing, brand management and advertising for Cadillac in markets around the world.
The move is effective immediately and he will report directly to GM chairman and CEO Dan Akerson. Responsibility for sales is also expected to transition to Ferguson in 2013, officials said.
“Bob is a proven leader with vision and a will to win at this critical time for Cadillac,” Akerson said in a statement. “He brings a deep business and marketing background that has been marked by delivering results at every stop and under every circumstance. The Cadillac brand will hit a higher gear under his watch."
Ferguson’s new position comes at a time when Cadillac is planning the most extensive round of product launches and upgrades in its history, and is poised to enter new international markets. Cadillac plans to introduce 10 all-new or significantly redesigned models in the next three years, starting with the recently released XTS full-size sedan and ATS compact.
Robert E. Ferguson (GM photo)
Ferguson's previous responsibilities in Washington will be assumed by Selim Bingol, who will also retain his current communications role and will become vice president, global communications and public policy.
U.S. vice president for Cadillac marketing Don Butler and U.S. vice president for Cadillac sales and service Chase Hawkins will report to Ferguson as he begins building out his global team, officials said.
"I’m excited to join a talented team during a period of revitalized growth,” Ferguson said in a statement. “The opportunity to strengthen and grow Cadillac is ours for the taking. More people in new markets will experience what makes Cadillac one of the industry's most revered brands."
Officials said Ferguson is credited with helping GM strengthen its position and voice on Capitol Hill, and with its many regulatory agencies, on a wide range of business challenges related to energy, tax, labor and finance policy.
Prior to joining GM, Ferguson was at the business advisory and strategic communications firm Public Strategies, where he worked with a diverse and international group of clients as a senior strategist.