Jeep has partnered with Epic Records and USA Basketball to launch its first-ever summer ad campaign. The unique campaign features the Epic Records just-released song “Love Never Felt So Good” by Michael Jackson and stars USA Basketball National Team point guard Kyrie Irving.
DETROIT, MI- Jeep has partnered with Epic Records and USA Basketball to launch its first-ever summer ad campaign.
The campaign features the Epic Records just-released song “Love Never Felt So Good” by Michael Jackson and stars USA Basketball National Team point guard Kyrie Irving.
Four 30-second television ads for the campaign aired Thursday night during NBA playoff games, two featuring USA Basketball point guard Kyrie Irving, and all four introducing the song from the upcoming “XSCAPE” album from Epic Records and the deceased King of Pop.
The new ad campaign is the latest unique ad campaign from Chrysler under Chief Marketing Officer Olivier Francois. It centers around the Jeep brand’s 2014 Altitude Editions, which showcase open-air freedom, bold style and a new spirit of adventure as the “official vehicles of summer.”
“‘Love Never Felt So Good’ makes you want to dance, to move, to play, to get up off the couch – the same way people feel when they are driving Jeep vehicles,” Francois said in a statement. “It evokes open-air, fun, freedom – you just can’t help but picture yourself behind the wheel with the unlimited possibilities of summer.”
The television ads are the beginning of the summer ad campaign for Jeep. Throughout the spring and summer, the brand will expand to other platforms and host special events with the vehicles featured in the ads in Las Vegas, Chicago, Los Angeles and New York.
The summer campaign also adds to Jeep’s partnership with the USO (United Service Organization). As part of the campaign, for each photo uploaded with the hash tag #jeepsummer to Instagram, the Jeep brand will donate $1 to the USO. Jeep has contributed close to $2 million in funding and vehicles to the USO.