Ford Motor Co. debuted a Ford Escort Concept at the 2013 Shanghai Auto Show in China, and introduced several other cars to the regional market, as the company says it is making good on its promise to bring 15 new vehicles to China by 2015.
DETROIT, MI - Ford Motor Co. debuted a Ford Escort Concept at the 2013 Shanghai Auto Show in China, and introduced several other cars to the regional market, as the company says it is making good on its promise to bring 15 new vehicles to China by 2015.
In a release form the auto show, which runs through April 29, the company offered few specifics on the Ford Escort Concept beyond its stated appeal to Chinese buyers.
“This compact concept highlights the strength of our global One Ford approach to vehicle design, and represents how we can make use of our global design language to bring refined designs to attainable vehicles,” Jim Farley, executive vice president, Global Marketing, Sales and Service and Lincoln, Ford Motor Company, said in a release. “Designed with the Chinese consumer in mind, the new Escort Concept has the potential to strengthen our product portfolio here in China as we take advantage of opportunities for diversification within the compact car segment.”
Ford had more to say about its Asia debut of the Ford Mondeo, which it calls the “premier expression of Ford’s new global design language.” The car has a 1.5-liter EcoBoost engine, with 133 kW of power at 6,500 RPMs. The car will be available with a 2.0-liter EcoBoost engine as well.
“We’ve gone further in every aspect to bring to China the most premium Mondeo we have ever designed, developed and built,” Marin Burela, president & CEO, Changan Ford Automobile Co., Ltd., said in a statement. “The all-new Mondeo is designed to stir the senses and transform expectations of what a car can be. It’s truly a flagship car, offering our Chinese customers class leading levels of refinement, driving pleasure and excitement. The Mondeo will raise the bar in craftsmanship, style and technology- delivering what we believe our loyal Chinese customers truly want and value.”
Other models being shown off to Chinese customers include the Fiesta and Fiesta ST, and the EcoSport, Explorer and Kuga SUVs. Check out the photo gallery (top right) for a better idea of what Ford is displaying at the 2013 Shanghai Auto Show.