Kia Motors debuted its final Justice League-inspired member vehicle Wednesday night in New York City. The vehicle, a Wonder Woman Kia Sportage, is part of a partnership the South Korean automaker has with DC Entertainment and was unveiled in conjunction with the 2013 New York International Auto Show. Watch video
NEW YORK- Kia Motors debuted its final Justice League-inspired member vehicle Wednesday night in New York City.
The vehicle, a Wonder Woman Kia Sportage, is part of a partnership the South Korean automaker has with DC Entertainment and was unveiled in conjunction with the 2013 New York International Auto Show.
“(We) really touched a lot of the visual motifs of her costume that you guys see that makes her costume look visually distinct and dynamic and powerful,” said Jim Lee, co-publisher of DC Entertainment, before the unveiling.
A red and blue exterior color scheme, accented with stars, was derived directly from Wonder Woman’s outfit, while the gold trim wrapped around the vehicle represents the heroine’s weapon of choice, "The Lasso of Truth." Up front, Wonder Woman’s eagle chest-plate emblem was creatively integrated into the production grille and is flanked by blue headlight beams, which reflect her piercing blue eyes.
The customized Sportage is a continuation of a 10-month, eight-vehicle partnership between Kia and DC Entertainment based on the iconic characters that make up the Justice League – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg.
Each member-inspired vehicle has debuted, but an eighth and final vehicle will be an amalgamation of all seven Super Heroes in one.
"It has been a really fun and creative process," Lee said.
The partnership between the South Korean automaker and DC Entertainment is intended to raise awareness for DC Entertainment's "We Can Be Heroes" giving campaign to help fight the hunger crisis in the Horn of Africa.
The campaign aims to raise funds for the three humanitarian aid organizations working in Africa: Save the Children, International Rescue Committee, and Mercy Corps. In 2012, “We Can Be Heroes” raised almost $2 million, according to officials. The money raised went to help more than 5 million people in Ethiopia, Kenya, and Somalia whose lives have been severely affected by drought and famine.
The New York International Auto Show, celebrating its 103rd year, is open to the public from March 29 through April 7.
Follow all of MLive's coverage of the show at mlive.com/auto or by clicking here.
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