The contest, held this year in partnership with Adweek, recently released the annual list for the Super Bowl and automotive commercials took three of the top five spots, including two ads from Chrysler Group LLC.
DETROIT- Auto ads dominated Super Bowl XLVII ads, according to YouTube's 2013 Ad Blitz contest.
The contest, held this year in partnership with Adweek, recently released the annual list for the Super Bowl and automotive commercials took three of the top five spots, including two ads from Chrysler Group LLC.
For Chrysler, Ram Truck brand’s “Farmer” ad featuring legendary radio broadcaster Paul Harvey’s “So God Made a Farmer” took the No. 1 spot and its other two-minute "Whole Again" ad featuring Oprah Winfrey ranked No. 4 out of the dozens of commercials that aired.
Rounding out the top five included Budweiser’s “Brotherhood” came in second, followed by Samsung Mobile’s “The Next Big Thing” featuring actors Seth Rogen, Paul Rudd and a cameo from the Miami Heat’s LeBron James ranked third and Hyundai’s “Team” ad featuring a young boy as he recruits his own dream team to take on the neighborhood troublemakers was No. 5.
“The top five show how viewers can appreciate quieter and more poignant moments during an often-hectic Super Bowl telecast,” wrote Adweek’s Tim Nudd in an article about the top ads. “Three of the five, including the top two, are heartwarming productions, rather than the broad comedy for which Super Bowl ads have generally become known.”
Hyundai’s ad was the only ad under one-minute ranked in the top five.
Combined, the five spots generated more than 61 million views on YouTube in two weeks, YouTube said for Nudd’s article, accounting for more than 30 percent of all views of game-day ads and teasers on YouTube as of Feb. 14.
According to YouTube’s counts as of early Tuesday afternoon, Samsung’s ad received the most hits at 21.3 million; followed by Ram’s “Farmer” at nearly 14 million; Budweiser’s “Brotherhood” at 11.2; Hyundai’s team at 11 million; and Jeep’s “whole Again” at 7.4 million.
Here’s a look at all five ads:
5. Hyundai "Team"
4. Jeep "Whole Again"
3. Samsung "The Next Big Thing"
2. Budweiser "Brotherhood"
1. Ram "Farmer"
Click here for all of MLive.com's coverage of the 2013 Super Bowl ads.
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