Chrysler officials continue to remain mum regarding the Auburn Hills-based automaker’s plans for the big game, but CEO and Chairman Sergio Marchionne Wednesday confirmed that the automaker will have a presence.
DETROIT, MI- Automakers have unveiled their Sunday ad plans for Super Bowl XLVII.
Here's a look at some of the most-recent automotive Super Bowl ad news:
Chrysler
Chrysler officials continue to remain mum regarding the Auburn Hills-based automaker’s plans for the big game, but CEO and Chairman Sergio Marchionne Wednesday confirmed that the automaker will have a presence.
“We have taken, as you well know, some unorthodox approaches to the re-introduction of the brands in the U.S. market,” he said during a media and analyst call to discuss the company’s 2012 profits. “Hopefully, we’ll be able to continue that with the Super Bowl position (we’re taking Sunday).”
Marchionne said the company and its majority owner Fiat SpA are “over investing” in Chrysler’s brands, but it is necessary to compete in the U.S., following its re-emergence from bankruptcy in 2009.
Since then, Chrysler and its Wieden+Kennedy ad agency has made Super Bowl advertising into an art form with the 2012 Super Bowl ad “It’s Halftime in America” featuring Clint Eastwood and the 2011 “Born on Fire” ad featuring Eminem.
Hyundai
Hyundai is using bear-wresting, iron welding children and football for its Super Bowl XLVII commercial.
The 30-second television spot, called “Team,” will air during the first quarter on Sunday to promote the South Korean automaker’s new seven-passenger Santa Fe crossover.
Hyundai describes the ad as “a unique twist on a classic ‘tables turned’ tale; we follow a young boy as he recruits his own dream team to take on the neighborhood troublemakers.”
To further engage fans, Hyundai is launching a mobile social experience that serves as a digital companion to “Team” and taps the power of Facebook’s friend network. Called, “Find Your 7,” consumers can assemble their Super Bowl dream team online, assigning some of their best Facebook friends to each seat in a virtual Santa Fe.
Kia
The South Korean brand’s ad answers the age-old question of “where do babies come from?”
If you didn’t know, according to the ad, they come from a faraway planet called “Babylandia.” The one-minute ad, developed by California-based ad agency David&Goliath, follows infant boys, girls, dogs, pandas and more on their journey to Earth to join their new families.
Super Bowl XLVII between the 49ers and Ravens starts at 6:30 p.m. Sunday from the Mercedes Benz Superdome in New Orleans. It will be broadcast on CBS.
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