Spotting trends among buyers of its three smaller vehicles, Chevrolet said Monday it has launched the ChevySmallCars.com "lifestyle-oriented" website.
Chevrolet is launching ChevySmallCars.com, an all-new lifestyle-oriented website focused on its small car offerings, the Spark minicar, Sonic and Trax small SUV. DETROIT, MI - Spotting trends among buyers of its three smaller vehicles, Chevrolet said Monday it has launched the ChevySmallCars.com "lifestyle-oriented" website.
The website, which focuses on the General Motors brand's Sonic, Spark and Trax models, has video content produced by Funny Or Die and hosted by comedian Al Madrigal. Funny Or Die will also host videos made from the partnership.
The website has information on and customization tools for the Sonic, Spark and Trax, as well as youthful stuff such as a mixtape and an in-car musical performance.
Chevy said it also plans to partner with media outlets such as Mic, Complex and Thrillist for concentrated key markets.
"Sonic, Spark and Trax customers are likely to be first-time new car buyers and traditionally are more likely to stay with the brand as their needs and lifestyle changes and they need to move up to a bigger sedan or SUV," Steve Majoros, Chevrolet director of cars and crossovers, said in a release. "We've introduced a lot of new vehicles in the last few years and the new website is a great way to expose a portion of our portfolio that not everyone knows about."
The move by Chevy also comes as automakers struggle to sell smaller cars.
The Associated Press reported Monday that April supplies of small cars on dealer lots rose to their highest level in seven years. Americans in general have been buying larger vehicles as of late, especially trucks and SUVs.
For Chevy, two of the three models featured in its new website could use a boost.
Deliveries of the Chevy Sonic fell 11 percent in the first four months of this year and deliveries of the Spark have dropped 36 percent during that same time. However, GM has been winding down some of its sales to fleet customers.
Sales of the Trax have risen 39 percent through April this year.
David Muller is the automotive and business reporter for MLive Media Group in Detroit. Email him at dmuller@mlive.com, follow him on Twitter or find him on Facebook.