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Ford posts best February retail sales in 11 years: Highlights and lowlights

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In an exceptionally strong showing, Ford Motor Co.'s total sales in the U.S. last month grew 20 percent on an annual basis to 217,192 vehicles.

DETROIT, MI - In an exceptionally strong showing, Ford Motor Co.'s total sales in the U.S. last month grew 20 percent on an annual basis to 217,192 vehicles.

Retail sales were up 11 percent, marking the Dearborn automaker's best February since 2005.

Related: GM's sales dip 2% in February: Highlights and lowlights 

Related: Fiat Chrysler's sales rise 12% in February: Highlights and lowlights

Nearly every single model for the company posted gains on an annual basis last month.

Here are some of the highlights and lowlights of Ford's February sales, though there are very few of the latter.

Highlights

Total sales of Ford-brand vehicles were up 20 percent to 209,153 units, and sales of Lincoln vehicles rose 30 percent to 8,039 units.

Ford-brand SUVs had their best-ever February sales, rising 28 percent to 65,016 units. The strong result was led by the Edge, which jumped 91 percent to 12,455 units, the Escape, which increased 14 percent to 23,854 units and the Explorer, which grew 18 percent to 20,014 units.

Sales of F-Series trucks, the top-selling vehicle in the U.S., were up 10 percent to 60,697 units.

Sales of all cars, which have been an area of struggle for some automakers, were solid for Ford. Ford Focus sales rose 33 percent to 18,620 units, and Fusion sales were up 12 percent to 25,442 units.

Lowlights

There were very few lowlights to Ford's nearly flawless February sales results. Virtually every model posted a year-over-year increase in sales except for two small-volume vehicles: Sales of the C-Mac dipped by less than 1 percent to 1,370 units, while sales of the E-Series fell 12 percent to 3,873 units.

"We saw a solid industry last month and a strong month for Ford, as customer demand for our newest vehicles - including new high-end series on Explorer and Edge - helped Ford increase its average transaction prices at almost double the industry average," Mark LaNeve, Ford's vice president of U.S. marketing, sales and service, said in a release Tuesday. "Offering more high-end options for truck and SUV customers and having the capability fleet buyers value as they are reinvesting in their fleets are strengthening our business."

David Muller is the automotive and business reporter for MLive Media Group in Detroit. Email him at dmuller@mlive.com, follow him on Twitter or find him on Facebook.


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