A new addition to the promotional Pure Michigan campaign hones in on Michigan's auto industry using the slogan, "We run on brainpower."
DETROIT, MI -- A new addition to the Pure Michigan campaign hones in on Michigan's auto industry using the slogan, "We run on brainpower."
The advertisement, which was launched this week, is meant to showcase "the many cutting edge high technology jobs in today's automotive industry and the opportunities they offer to Michigan students and residents.
"Our success in attracting new automotive investment in recent years means we must now expand our state's talent base and prepare our students for jobs in one of the world's major technology hubs," state Gov. Rick Snyder said. "Michigan today rivals Silicon Valley as a global innovation center and we need to encourage our students to pursue exciting, well-paying careers in the tech-driven auto industry."
The advertisement says there are more groundbreaking automotive innovations expected in the next 5-10 years than occurred in the last 100.
See the new Michigan marketing ad below: