Fiat Chrysler Automobiles NV today announced 86 dealerships, including five in Michigan, that will be among the first to receive Alfa Romeo 4C roadsters. In the U.S., 82 Fiat and Maserati dealers were selected to carry the brand, starting with the 4C. They are located in 33 states, with California, Texas, and Florida having the largest concentration of dealerships. The company also selected four dealers in Canada.
AUBURN HILLS, MI- Fiat Chrysler Automobiles NV today announced 86 dealerships, including five in Michigan, that will be among the first to receive Alfa Romeo 4C coupe.
In the U.S., 82 Fiat and Maserati dealers were selected to carry the brand, starting with the 4C in the third quarter. They are located in 33 states, with California, Texas, and Florida having the largest concentration of dealerships. The company also selected four dealers in Canada.
"Each Alfa Romeo dealer will have a unique staff dedicated to the brand's premium market clientele," said Peter Grady, Chrysler vice president of network development, in a statement. "We require each Alfa Romeo dealer to have their sales and technical staff go through an intensive curriculum to ensure the highest levels of customer care and proficiency of the Alfa Romeo 4C."
Chrysler spokesman Ralph Kisiel said dealers were selected based on their sales performance in their market, "service advocacy" and customer experience -- from service departments to sale representatives
The Michigan dealers chosen range from Grandville and Traverse City to Metro Detroit and Ann Arbor.
In addition to the Alfa Romeo 4C roadster, each selected dealer will also receive an Alfa Romeo 4C Launch Edition.
Grady said the Alfa Romeo dealership network is eventually expected to exceed 300 franchises in North America.
Additional Alfa Romeo franchises, according to FCA, will be announced later this year.
FCA currently has 77 Maserati dealers and 216 Fiat dealers in the U.S.
Here are the first Michigan dealerships selected for Alfa Romeo:
- Suburban FIAT, Suburban Alfa Romeo, Ann Arbor, Mich.
- Fox FIAT, Fox Alfa Romeo, Traverse City, Mich.
- Golling FIAT, Golling Alfa Romeo, Bloomfield Hills, Mich.
- FIAT of Lakeside, Alfa Romeo of Lakeside, Macomb, Mich.
- Zeigler FIAT of Grandville, Zeigler Alfa Romeo of Grandville, Grandville, Mich.
Michael Wayland covers the automotive industry for MLive. Email him at MWayland@mlive.com & follow him on Twitter @MikeWayland or Google+.