General Motors Co. today announced the appointment of Paul Edwards as U.S. vice president, Chevrolet Marketing. Edwards, 44, has been executive director of GM's Global Marketing since 2010, responsible for global media operations, agency management, marketing alliances, licensing, branded entertainment and global auto shows.
DETROIT, MI- General Motors Co. today announced the appointment of Paul Edwards as U.S. vice president, Chevrolet Marketing.
Edwards, 44, has been executive director of GM's Global Marketing since 2010, responsible for global media operations, agency management, marketing alliances, licensing, branded entertainment and global auto shows.
“Paul’s broad experience in virtually all aspects of automotive marketing, across multiple brands, makes him a great fit for Chevrolet as we continue to build on our strong product momentum here in the U.S.,” said Chevrolet Global Chief Marketing Officer Tim Mahoney, who Edwards will report to effective immediately.
Edwards began his GM career in 1992 at Cadillac, where he held a variety of sales and marketing positions. He was named manager of Chevrolet Advertising in 2003.
In 2004, he was appointed director of Media Operations, Advertising and Corporate Marketing, overseeing all of GM’s media planning, buying and research activity. He became director of Advertising and Sales Promotion for Chevrolet in 2007.
Edwards succeeds Chris Perry, who resigned last month. Perry was hired from Hyundai in 20120 by Joel Ewanick, GM's former chief marketing officer, who was reportedly fired in August 2012 for not properly disclosing the full cost of a $559-million sponsorship deal with English soccer club Manchester United.